Good reviews, whether as a part of a PR push or an effort to get a better KPI (yup, some companies use the Metsacore rating as one), are quite important in the industry. After all, they can greatly influence the sales of your title. In this article I’ll showcase two ways of securing a betterContinue reading “2 Methods of Increasing the Review Score of Your Game”
Tag Archives: pr
Why Diablo Immortal and Blizzard ultimately won (+YT AUDIO/VIDEO VERSION)
Blizzard hasn’t had the best few years. While the company can list some successes, such as the decently perceived Overwatch 2 tests and the launch of the legacy version of World of Warcraft, in recent times, it’s not considered to be in its heyday. The massive harassment scandal that surfaced last year, oddly political andContinue reading “Why Diablo Immortal and Blizzard ultimately won (+YT AUDIO/VIDEO VERSION)”
What to do when a well-known member of your gaming community dies? Case study
Death is inevitable. While we die alone, there are other people left in this world and they will want to express their emotions towards the deceased person. While it may be very hard to react to, social media and community managers should know what to do in such cases, as sometimes they just happen andContinue reading “What to do when a well-known member of your gaming community dies? Case study”
Indie Games Marketing 101 pt. 4 – Pre-Release Brand Awareness
Indie Games Marketing 101 pt. 1 – figuring out the game itself and its audience Indie Games Marketing 101 pt. 2 – F2P distribution model Indie Games Marketing 101 pt. 3 – P2P distribution model OK, let’s say that you conducted your marketing research, decided what kind of a game you’d like to make andContinue reading “Indie Games Marketing 101 pt. 4 – Pre-Release Brand Awareness”
Heaps Agency 