The landscapes of marketing and the gaming industry are ever-changing. These are my predictions regarding the trends of this aspect of business in the upcoming year. If you want me to provide marketing services for your game, let’s talk – jakub@heapsagency.com And now, without further ado…
Tag Archives: ppc
PPC Gamechanger For PC and Console Gaming Marketing
The PPC (pay per click) methods of advertisement are often quite effective. This pertains mostly to mobile games. While paid advertisement for them is often considered unethical and cringe by the general public (I’m referring to ads showing fake gameplay), it works. A lot of mobile game studios don’t even have a regular marketing department,Continue reading “PPC Gamechanger For PC and Console Gaming Marketing”
Social media reach’s overrated
I’ve made numerous PPC campaigns in social media and while I was usually able to set my very own KPIs. Since I happen to work in the video game industry, I usually went with conversions, which makes a lot of sense. However, I’ve done some campaigns which were only all about the reach. I didn’tContinue reading “Social media reach’s overrated”
Heaps Agency 