Tag Archives: marketing strategy

I encountered a gaming company running OOH (out-of-home marketing – flyers, posters and such) campaigns a short while ago, despite having a life-service game. I’ve seen a number of examples of such ads before, but it’s usually been AAA games or some massive mobile titles. It surprised me, as, just as I expected, conducting suchContinue reading “Is the AIDA Model Any Good For the Gaming Industry?”