I got asked a question a short while ago. “When should we start marketing our game”? The person asking the question had activities such as establishing a Steam page or starting social media communications in mind. However, marketing heavily pertains to all of the aspects of making video games. The answer to the question aboveContinue reading “When To Start Marketing Your Game?”
Tag Archives: marketing
Game Marketing Trends for 2024
The landscapes of marketing and the gaming industry are ever-changing. These are my predictions regarding the trends of this aspect of business in the upcoming year. If you want me to provide marketing services for your game, let’s talk – jakub@heapsagency.com And now, without further ado…
The Power Of Memes In Marketing
Balltze, better known as Cheems, died a few days ago. While it’s always sad when an animal dies, it’s probably the first time when one so strongly associated with memes (while it was alive) has passed away. We’re obviously not counting Harambe in, as he became a meme posthumously. This situation and the reaction ofContinue reading “The Power Of Memes In Marketing”
Why Are There So Many Remastered Games?
The last few years have seen a fair share of remasters and rereleases of games. To name just a few, Demon Souls (the launch title for PS5), neo-Persona trilogy (3, 4 and 5) or even Quake 2 have all re-entered the market and are (for the most part) available for a wide variety of gamingContinue reading “Why Are There So Many Remastered Games?”
What Would Pikmin Series Need To Sell Well?
Pikmin is an odd series. Long story short, you, represented by Olimar – a spaceship captain – need to steer sentient aliens that seem a bit like radishes (yeah) through a series of maps. It’s a combination of a strategy and a puzzle game. The first Pikmin game was released on the Gamecube in 2001Continue reading “What Would Pikmin Series Need To Sell Well?”
Is Selling RPG Maker Games Hard?
RPG Maker is an awesome engine. Some cult titles like OFF, LISA: The Painful, To The Moon, Peret Em Heru, Ara Fell or Fear & Hunger 1 and 2 were made. It’s well known since the 90s when it was first released in Japan. Its purpose was to grant the possibility for all people toContinue reading “Is Selling RPG Maker Games Hard?”
5 Trends for Video Games Marketing and Gaming Market in 2023
‘Tis the time of year when lists of expected trends for conducting your marketing arrive and make, more or less, educated guesses about what to pay attention to, take under consideration while revising your comms strategy, and also what to avoid in 2023. As we can’t predict the future, here are some of my typesContinue reading “5 Trends for Video Games Marketing and Gaming Market in 2023”
A late response to Leffen’s F2P fighting game remarks (+YT VIDEO VERSION)
Leffen, one of the most prominent Super Smash Brothers Melee and Guilty Gear Strive players in the world, published a string of tweets a couple of months ago and they were as follows:
Many Purposes of Social Media Management in the gaming industry (free video and presentation)
Watch my speech at GIC 2021!
Which social media portal is the best for marketing your game? (+ AUDIO/YT VIDEO VERSION)
eople are often tempted with the prospect of promoting their games on social media, as they are prevalent in our daily lives. However, before creating great content, interacting with people and running UA (user acquisition) campaigns, there are some huge questions – which social media sites are the best to promote my game? Is using all of them a viable option? And a bunch of other ones that are similar to the two stated above. In this post I’ll describe which platforms are good for you, your games and your studio, what to take under consideration and so on, so hopefully you will be able to choose the platforms that will work for you.
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