I encountered a gaming company running OOH (out-of-home marketing – flyers, posters and such) campaigns a short while ago, despite having a life-service game. I’ve seen a number of examples of such ads before, but it’s usually been AAA games or some massive mobile titles. It surprised me, as, just as I expected, conducting suchContinue reading “Is the AIDA Model Any Good For the Gaming Industry?”
Tag Archives: gaming
Why Gaming Communities Are Toxic?
Many gaming communities are toxic, no doubt here. Many community managers have spent countless hours thinking about how to mitigate it. Some were successful, some were not. Sometimes, the root of the problem was identified, sometimes it was not and in some cases, it was found but nothing was done about it. I’ll showcase someContinue reading “Why Gaming Communities Are Toxic?”
Why Are There So Many Remastered Games?
The last few years have seen a fair share of remasters and rereleases of games. To name just a few, Demon Souls (the launch title for PS5), neo-Persona trilogy (3, 4 and 5) or even Quake 2 have all re-entered the market and are (for the most part) available for a wide variety of gamingContinue reading “Why Are There So Many Remastered Games?”
What to do when a well-known member of your gaming community dies? Case study
Death is inevitable. While we die alone, there are other people left in this world and they will want to express their emotions towards the deceased person. While it may be very hard to react to, social media and community managers should know what to do in such cases, as sometimes they just happen andContinue reading “What to do when a well-known member of your gaming community dies? Case study”
Heaps Agency 