Category Archives: Tips, tutorials, opinions

When To Start Marketing Your Game?

I got asked a question a short while ago. “When should we start marketing our game”? The person asking the question had activities such as establishing a Steam page or starting social media communications in mind. However, marketing heavily pertains to all of the aspects of making video games. The answer to the question aboveContinue reading “When To Start Marketing Your Game?”

Why Gaming Communities Are Toxic?

Many gaming communities are toxic, no doubt here. Many community managers have spent countless hours thinking about how to mitigate it. Some were successful, some were not. Sometimes, the root of the problem was identified, sometimes it was not and in some cases, it was found but nothing was done about it. I’ll showcase someContinue reading “Why Gaming Communities Are Toxic?”

“The History of Khorinis” final statement – SWOT analysis

A huge drama regarding the Polish gamedev scene was unravelled yesterday. A massive mod for Gothic 2 called The History of Khorinis (Dzieje Khorinis in Polish) was officially cancelled. Why would people care about a mod for a series that’s under the radar for many people? Gothic series has had a huge cult following inContinue reading ““The History of Khorinis” final statement – SWOT analysis”

2 Methods of Increasing the Review Score of Your Game

Good reviews, whether as a part of a PR push or an effort to get a better KPI (yup, some companies use the Metsacore rating as one), are quite important in the industry. After all, they can greatly influence the sales of your title. In this article I’ll showcase two ways of securing a betterContinue reading “2 Methods of Increasing the Review Score of Your Game”

Is Selling RPG Maker Games Hard?

RPG Maker is an awesome engine. Some cult titles like OFF, LISA: The Painful, To The Moon, Peret Em Heru, Ara Fell or Fear & Hunger 1 and 2 were made. It’s well known since the 90s when it was first released in Japan. Its purpose was to grant the possibility for all people toContinue reading “Is Selling RPG Maker Games Hard?”

Career Path for Community and Social Media Managers in Gaming

I recall that one of the reasons for me quitting one of my jobs was a lack of a career path for a social media and community management specialist. There were of course plenty of other factors, but this was probably the biggest one. Thinking of it, it’s not a huge surprise, really. The jobContinue reading “Career Path for Community and Social Media Managers in Gaming”

5 Trends for Video Games Marketing and Gaming Market in 2023

‘Tis the time of year when lists of expected trends for conducting your marketing arrive and make, more or less, educated guesses about what to pay attention to, take under consideration while revising your comms strategy, and also what to avoid in 2023. As we can’t predict the future, here are some of my typesContinue reading “5 Trends for Video Games Marketing and Gaming Market in 2023”