I encountered a gaming company running OOH (out-of-home marketing – flyers, posters and such) campaigns a short while ago, despite having a life-service game. I’ve seen a number of examples of such ads before, but it’s usually been AAA games or some massive mobile titles. It surprised me, as, just as I expected, conducting suchContinue reading “Is the AIDA Model Any Good For the Gaming Industry?”
Category Archives: Opinion pieces
Game Marketing Trends for 2024
The landscapes of marketing and the gaming industry are ever-changing. These are my predictions regarding the trends of this aspect of business in the upcoming year. If you want me to provide marketing services for your game, let’s talk – jakub@heapsagency.com And now, without further ado…
PPC Gamechanger For PC and Console Gaming Marketing
The PPC (pay per click) methods of advertisement are often quite effective. This pertains mostly to mobile games. While paid advertisement for them is often considered unethical and cringe by the general public (I’m referring to ads showing fake gameplay), it works. A lot of mobile game studios don’t even have a regular marketing department,Continue reading “PPC Gamechanger For PC and Console Gaming Marketing”
The Power Of Memes In Marketing
Balltze, better known as Cheems, died a few days ago. While it’s always sad when an animal dies, it’s probably the first time when one so strongly associated with memes (while it was alive) has passed away. We’re obviously not counting Harambe in, as he became a meme posthumously. This situation and the reaction ofContinue reading “The Power Of Memes In Marketing”
Why Are There So Many Remastered Games?
The last few years have seen a fair share of remasters and rereleases of games. To name just a few, Demon Souls (the launch title for PS5), neo-Persona trilogy (3, 4 and 5) or even Quake 2 have all re-entered the market and are (for the most part) available for a wide variety of gamingContinue reading “Why Are There So Many Remastered Games?”
What Would Pikmin Series Need To Sell Well?
Pikmin is an odd series. Long story short, you, represented by Olimar – a spaceship captain – need to steer sentient aliens that seem a bit like radishes (yeah) through a series of maps. It’s a combination of a strategy and a puzzle game. The first Pikmin game was released on the Gamecube in 2001Continue reading “What Would Pikmin Series Need To Sell Well?”
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