It’s highly possible that you found this article because you’re trying to market your upcoming indie game, but have little to no budget, or you may be looking for some ideas and tips to enhance your marketing process. It’s a beginning of a series which main purpose is to shed some light on what canContinue reading “Indie games marketing 101 pt. 1 – targeting your audience”
Category Archives: Bez kategorii
How to kill 4 birds with one stone. The case of Guilty Gear XX Accent Core + R’s latest update
Guilty Gear is one of my favourite video game series of all time. These explosive anime fighting games kept me enthralled for a number of reasons – when I first found out about them, there weren’t many PC fighting games and copies of Guilty Gear X2 #Reload and Guilty Gear Isuka were added as freeContinue reading “How to kill 4 birds with one stone. The case of Guilty Gear XX Accent Core + R’s latest update”
How to talk to your community, when you don’t have to sell stuff? 5 ideas, 8 case studies
Social media communication is often used to amplify the sales of your product. What about moments, during which you aren’t forced to sell? There’s a bunch of stuff you can post when you’re not pushed to sell? There’s a bunch of stuff which can be done and pretty much all of it may have aContinue reading “How to talk to your community, when you don’t have to sell stuff? 5 ideas, 8 case studies”
Getting your game’s community stars to help you. 2 case studies (+ AUDIO/YT VIDEO VERSION)
It’s mostly true that working in teams makes life easier. You get a broader perspective and you can utilize other team members’ skillsets. However, I’ve mostly been doing my work as a community specialist alone. Well, to an extent. There’ve always been graphic designers, proofreaders, other people to cooperate with, but when it comes toContinue reading “Getting your game’s community stars to help you. 2 case studies (+ AUDIO/YT VIDEO VERSION)”
What would fighting games need to be mainstream again?
Even though I suck at them, I really love fighting games and it saddens me that they don’t seem to get much love from the gaming community, aside from the most dedicated fans. Today, I’ll look at some concepts, which may provide an answer to the question – why fighting games aren’t popular and whatContinue reading “What would fighting games need to be mainstream again?”
What have we learned from doing each dev live stream?
Some developers strongly utilize live streaming for promoting their titles. And I’m not talking about utilizing influencer marketing (although it is quite a powerful tool). I’m talking about these live streams which feature your game’s developers as streamers. We’ve conducted 4 such broadcasts so far and we’ve learned quite a lot during each of them.
How we got 11k fans on Facebook (and 10k+ reactions on a Facebook post) IN A DAY thanks to redirecting traffic
Managing an app’s social media means that you have an interesting situation. Often times, the app’s user base may be considered as a huge (figurative) bucket of prospects, who’d be willing to engage with you outside of it – in social media, namely. There are many ways of letting them know that you’re doing somethingContinue reading “How we got 11k fans on Facebook (and 10k+ reactions on a Facebook post) IN A DAY thanks to redirecting traffic”
Making a Q&A livestream for the first time in Ten Square Games’ history
Livestreams are pretty prevalent in the gaming industry, however they are mostly made by amateurs who play console or PC games. I realized that this format could be used in the mobile games market and decided to conduct the first Q&A livestream session with one of the Fishing Clash game designers. I’ll talk about theContinue reading “Making a Q&A livestream for the first time in Ten Square Games’ history”
ARGs and quizes on Facebook as a part of creating meta-content for the fans
Alternative Reality Games are something which lies close to my heart. I used to be extremely interested in, say, darker parts of the internet, be them fictional or not. Marble Hornets (it’s more of a series, but it has strong ARG vibes), NOC+10 are just some of the media which I was more than happyContinue reading “ARGs and quizes on Facebook as a part of creating meta-content for the fans”
Three ways of providing customer service in gamedev
Efficiency is what pretty much everyone strives to achieve when working in video game development. It doesn’t really matter whether you are a 3D character artist, a game designer, or an accountant. A majority of people, I believe, work in scrum or agile enrivonments, however sprints are not applicable to some positions, like a customerContinue reading “Three ways of providing customer service in gamedev”
Heaps Agency 