This entry is kinda fun, kinda sad for me. I was supposed to go to the Nordic Game 2024 this week, but some things need to be taken care of here, so I stayed. Not all is for nought, though, as I had my speech pre-recorded and am about to share it in this entry.Continue reading “Application of the Messy Middle Model in Video Games Marketing”
Category Archives: Bez kategorii
How to Restore Total War Franchise to Its Glory?
Creative Assembly had a pretty major community crisis a short while ago and is dealing with the aftermath. Long story short, they released Total War: Pharaoh and comparatively few people played it (slightly more than 5k peak users on Steam), and it doesn’t look great for them. After that, chaos ensued, people were (allegedly) unrightfullyContinue reading “How to Restore Total War Franchise to Its Glory?”
Impact of Game Fairs on Sales and Wishlists
I wrote an article a while ago stating that going to gaming fairs is mostly useful due to networking. While I still strongly agree with a part of this statement (as it’s good for networking), my preconceived notions seem challenged. I had made an argument that it’s not a viable option for driving sales andContinue reading “Impact of Game Fairs on Sales and Wishlists”
How To Make Your Game Easy To Port?
The more, the merrier. At least when it comes to sales in the industry. One of the basic ways of expanding to broader audiences and selling more copies is to create a port of your title. After all, it means expanding to new markets and allowing thousands of people to give your creation a shot.Continue reading “How To Make Your Game Easy To Port?”
Hello World!
Hi everyone, Jakub Mamulski, head of Heaps Agency here. In a turn of events, I decided to become a freelance marketer. At this point in time, this blog consists of the old content that I used to host on my old personal website. New content will be uploaded soon. If you’d like to check outContinue reading “Hello World!”
Why Diablo Immortal and Blizzard ultimately won (+YT AUDIO/VIDEO VERSION)
Blizzard hasn’t had the best few years. While the company can list some successes, such as the decently perceived Overwatch 2 tests and the launch of the legacy version of World of Warcraft, in recent times, it’s not considered to be in its heyday. The massive harassment scandal that surfaced last year, oddly political andContinue reading “Why Diablo Immortal and Blizzard ultimately won (+YT AUDIO/VIDEO VERSION)”
A late response to Leffen’s F2P fighting game remarks (+YT VIDEO VERSION)
Leffen, one of the most prominent Super Smash Brothers Melee and Guilty Gear Strive players in the world, published a string of tweets a couple of months ago and they were as follows:
Cryptic social media posts can perform well. A few words about gift codes (3 case studies)
Even though I strongly advocate for simplicity and precision when it comes to the creation of copy for social media, I do realise that being a tad bit cryptic in some scenarios will actually be quite beneficial in terms of performance. However, before you put your fanbase to work, you need to know if theyContinue reading “Cryptic social media posts can perform well. A few words about gift codes (3 case studies)”
Many Purposes of Social Media Management in the gaming industry (free video and presentation)
Watch my speech at GIC 2021!
Which social media portal is the best for marketing your game? (+ AUDIO/YT VIDEO VERSION)
eople are often tempted with the prospect of promoting their games on social media, as they are prevalent in our daily lives. However, before creating great content, interacting with people and running UA (user acquisition) campaigns, there are some huge questions – which social media sites are the best to promote my game? Is using all of them a viable option? And a bunch of other ones that are similar to the two stated above. In this post I’ll describe which platforms are good for you, your games and your studio, what to take under consideration and so on, so hopefully you will be able to choose the platforms that will work for you.
Heaps Agency 