A marketing agency with a focus on the gaming indutry
Indie Games Marketing 101 pt. 1 – figuring out the game itself and its audience
Indie Games Marketing 101 pt. 2 – F2P distribution model
The most obvious thing to do after writing about the F2P model is to write one about the P2P model. This one seems to be way more intuitive and natural since you pay for the product, but everything has its pros and cons. Without further ado, let’s get to the topic.
Continue reading “Indie Games Marketing 101 pt. 3 – P2P distribution model”Hi, I know that it’s been a while since I last posted an article to this blog, but I’ve had a ton of stuff to do, including a total rebuilding of my kitchen, helping out my fiancee with her obligations and so on. A pretty dynamic time in my life. But I have some topics which I’d love to talk about soon and here’s a big one. For the last month or so I’ve been training a lad to become a supporting social media and community specialist at TSG and here’s how it happened, why did it have to happen and what needs to be done.
Continue reading “How to train a Social Media Specialist?”Facebook introduced a rating mechanism to its ads manager a few years ago (RIP Power Editor, I miss you). It serves a purpose of rating how well your ad is expected to perform and how well it’s going to be responded to. In this post I’ll be talking about one case during which I cared too much about the score and ignored everything else. A story about failure, I’d say.
Continue reading “High Facebook ad score doesn’t guarantee good ad performance”
Indie Games Marketing 101 Part 1 – figuring out the game itself and its audience
OK. Let’s say that you’ve decided to make your game. You got all of the mechanics sorted out and your prototype is working well. It has to earn money in order to sustain you and your team, though. You have some budget provided by an investor, but the game will have to be released someday and then it has to be economically viable. How to make money on players, though? I was supposed to talk about two main distribution models – F2P and P2P, however, after putting a few hours into writing about the F2P model, I’ve decided to publish two articles, since it gets pretty long and I don’t want my posts to be bloated. The post about the P2P model will come a few days after this one. Enjoy!
Continue reading “Indie Games Marketing 101 pt. 2 – F2P distribution model”It’s highly possible that you found this article because you’re trying to market your upcoming indie game, but have little to no budget, or you may be looking for some ideas and tips to enhance your marketing process. It’s a beginning of a series which main purpose is to shed some light on what can be done in order to make your title more visible and how to make people buy your game. Let’s start with one of the most important aspects of marketing – selecting your key audience.
Continue reading “Indie games marketing 101 pt. 1 – targeting your audience”Guilty Gear is one of my favourite video game series of all time. These explosive anime fighting games kept me enthralled for a number of reasons – when I first found out about them, there weren’t many PC fighting games and copies of Guilty Gear X2 #Reload and Guilty Gear Isuka were added as free games to a legendary Polish video games magazine, CD Action. The thing is that Arc Sys Works, as many Japanese developers tend to do, seemed to neglect their community outside of Japan and The USA. However, during the last years, they introduced many positive changes and started putting greater emphasis on nurturing their playerbase and the thing they did a short while ago was, so far, their magnum opus. This is going to be a short analysis of their recent actions, their possible motivations and goals.
Continue reading “How to kill 4 birds with one stone. The case of Guilty Gear XX Accent Core + R’s latest update”
Social media communication is often used to amplify the sales of your product. What about moments, during which you aren’t forced to sell? There’s a bunch of stuff you can post when you’re not pushed to sell? There’s a bunch of stuff which can be done and pretty much all of it may have a positive impact on your produt. Here are some situations during which you may choose to do something a tad bit less money-or-KPI-oriented than usually.
Continue reading “How to talk to your community, when you don’t have to sell stuff? 5 ideas, 8 case studies”
It’s mostly true that working in teams makes life easier. You get a broader perspective and you can utilize other team members’ skillsets. However, I’ve mostly been doing my work as a community specialist alone. Well, to an extent. There’ve always been graphic designers, proofreaders, other people to cooperate with, but when it comes to the core areas of my job, I didn’t have many people who’d help me. However, being in charge of communities means that you may potentially have a ton of people who’d be willing to help. In this post I’ll talk about 2 cases in which I was able to find people eager to help me accomplish my objectives, who were in it as players (and often paying customers) simply wanting to lend their hand, as honest admirers of the games. These cases are drastically different from each other, so here I go.
Continue reading “Getting your game’s community stars to help you. 2 case studies (+ AUDIO/YT VIDEO VERSION)”Even though I suck at them, I really love fighting games and it saddens me that they don’t seem to get much love from the gaming community, aside from the most dedicated fans. Today, I’ll look at some concepts, which may provide an answer to the question – why fighting games aren’t popular and what could be made in order to make them be in the spotlight again.
Disclaimer – I’m a marketing person, so I won’t be talking much about game mechanics in-depth, since I don’t feel qualified enough to do so.
Continue reading “What would fighting games need to be mainstream again?”
Some developers strongly utilize live streaming for promoting their titles. And I’m not talking about utilizing influencer marketing (although it is quite a powerful tool). I’m talking about these live streams which feature your game’s developers as streamers. We’ve conducted 4 such broadcasts so far and we’ve learned quite a lot during each of them.
Continue reading “What have we learned from doing each dev live stream?”
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