This entry is kinda fun, kinda sad for me. I was supposed to go to the Nordic Game 2024 this week, but some things need to be taken care of here, so I stayed. Not all is for nought, though, as I had my speech pre-recorded and am about to share it in this entry.Continue reading “Application of the Messy Middle Model in Video Games Marketing”
Author Archives: Jakub Mamulski
When To Start Marketing Your Game?
I got asked a question a short while ago. “When should we start marketing our game”? The person asking the question had activities such as establishing a Steam page or starting social media communications in mind. However, marketing heavily pertains to all of the aspects of making video games. The answer to the question aboveContinue reading “When To Start Marketing Your Game?”
Is the AIDA Model Any Good For the Gaming Industry?
I encountered a gaming company running OOH (out-of-home marketing – flyers, posters and such) campaigns a short while ago, despite having a life-service game. I’ve seen a number of examples of such ads before, but it’s usually been AAA games or some massive mobile titles. It surprised me, as, just as I expected, conducting suchContinue reading “Is the AIDA Model Any Good For the Gaming Industry?”
Game Marketing Trends for 2024
The landscapes of marketing and the gaming industry are ever-changing. These are my predictions regarding the trends of this aspect of business in the upcoming year. If you want me to provide marketing services for your game, let’s talk – jakub@heapsagency.com And now, without further ado…
How to Restore Total War Franchise to Its Glory?
Creative Assembly had a pretty major community crisis a short while ago and is dealing with the aftermath. Long story short, they released Total War: Pharaoh and comparatively few people played it (slightly more than 5k peak users on Steam), and it doesn’t look great for them. After that, chaos ensued, people were (allegedly) unrightfullyContinue reading “How to Restore Total War Franchise to Its Glory?”
Impact of Game Fairs on Sales and Wishlists
I wrote an article a while ago stating that going to gaming fairs is mostly useful due to networking. While I still strongly agree with a part of this statement (as it’s good for networking), my preconceived notions seem challenged. I had made an argument that it’s not a viable option for driving sales andContinue reading “Impact of Game Fairs on Sales and Wishlists”
PPC Gamechanger For PC and Console Gaming Marketing
The PPC (pay per click) methods of advertisement are often quite effective. This pertains mostly to mobile games. While paid advertisement for them is often considered unethical and cringe by the general public (I’m referring to ads showing fake gameplay), it works. A lot of mobile game studios don’t even have a regular marketing department,Continue reading “PPC Gamechanger For PC and Console Gaming Marketing”
Why Gaming Communities Are Toxic?
Many gaming communities are toxic, no doubt here. Many community managers have spent countless hours thinking about how to mitigate it. Some were successful, some were not. Sometimes, the root of the problem was identified, sometimes it was not and in some cases, it was found but nothing was done about it. I’ll showcase someContinue reading “Why Gaming Communities Are Toxic?”
“The History of Khorinis” final statement – SWOT analysis
A huge drama regarding the Polish gamedev scene was unravelled yesterday. A massive mod for Gothic 2 called The History of Khorinis (Dzieje Khorinis in Polish) was officially cancelled. Why would people care about a mod for a series that’s under the radar for many people? Gothic series has had a huge cult following inContinue reading ““The History of Khorinis” final statement – SWOT analysis”
The Power Of Memes In Marketing
Balltze, better known as Cheems, died a few days ago. While it’s always sad when an animal dies, it’s probably the first time when one so strongly associated with memes (while it was alive) has passed away. We’re obviously not counting Harambe in, as he became a meme posthumously. This situation and the reaction ofContinue reading “The Power Of Memes In Marketing”
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