TikTok offers 2 basic account types – personal and business. Choosing the right one can be a hard nut to crack. This blog entry is meant to help you with choosing the right one for your gaming studio.
Business account
Let’s start with the business account on TikTok. At first glance, it’s a no-brainer. Some of the features it has include:
- A possibility to schedule posts up to 10 days in advance.
- Expanded analytics.
- The possibility to use TikTok Ads to their full extent.
- The ability to include a link to your studio’s profile.
This means that:
- Reporting KPIs to your stakehoiders is easier.
- Your content will be compliant with IP rights (if you use their commercially-approved sound library).
- You will have the possibility to run ads on TikTok in their full scope.
What does the personal account have that the business one doesn’t?
Personal account
The personal account doesn’t allow you to do all that stuff mentioned above. The only PPC (paid) way of advertising the content is via simple boosts. It does have some analytics that will allow you to report, albeit not as insightfully as in the prior case.
So, why would you even consider a personal account?
The one huge thing it has is the ability to use the general sound library. The greatest and trending hits are at your disposal. This often applies to trending sound effects too. Long story short – you will be able to hop on the trends and count on better organic viewership than in the case of business accounts. I’d even risk saying that building an audience is easier on a personal account.
Which way to go?
Business accounts are better for studios that have:
- A concrete marketing strategy.
- Stakeholders to please.
- Money to spend on paid ads.
- Consider TikTok to be one of many platforms to make content for.
- No possibility to use trademarked material.
On the other hand, personal accounts are for studios that:
- Don’t have the budget to build their audience with paid means.
- Would take the risk to use copyrighted material for commercial purposes.
- Want to grow their audiences organically.
- Don’t have a use for in-depth analytics.
- Want to capitalize on trends, memes and having fun.
As always, though, content is king. Keep that in mind when you create TikToks. If something doesn’t work, then analyse it, reconsider, reiterate and give something else a shot. It’d be nice to do stitches with your fans, use some user-generated content and calls to action would also help in most cases.
It can be hard to choose the proper account type for your studio. I’d be up to provide advice and create content for you – reach out to me at jakub@heapsagency.com and let’s have a talk about using TikTok for your video game marketing efforts.
Heaps Agency 